Project Description

K3 Group is seeking a senior-level paid media specialist to manage and scale Google and YouTube advertising campaigns. This is a high-impact, fully remote freelance role focused on driving measurable ROI through strategic planning, execution, and optimization.

Scope of Work:

Manage end-to-end campaigns across Google Search, Display, Performance Max, and YouTube Ads
Develop and execute data-driven paid media strategies
Conduct keyword research, audience targeting, and competitive analysis
Create and optimize ad copy and collaborate on video creatives
Monitor and optimize campaigns based on key metrics (ROAS, CPA, CTR)
Manage budgets across multiple campaigns
Set up and maintain tracking (Google Tag Manager, GA4)
Deliver regular performance reports and insights
Identify growth opportunities and recommend new strategies

Requirements:

5+ years of experience managing Google Ads and YouTube Ads
Proven track record of scaling campaigns and delivering ROI
Strong expertise in Google Ads platforms (Search, Display, Performance Max, etc.)
Experience with YouTube ad formats and strategies
Proficiency in GA4, GTM, and conversion tracking
Experience managing budgets of $20K+ per month
Strong analytical and reporting skills

Nice to Have:

Google Ads certifications
Experience with A/B testing and landing page optimization

Engagement Details:

Type: Freelance / Contract (monthly retainer per client)

Location: Remote

Rate: Competitive, based on experience

How to Apply:

Brief introduction and relevant paid media experience
Examples of past campaigns with measurable results
Availability and monthly retainer expectations

Additional Notes:

Applications must be submitted through the platform only
Shortlisted candidates may be asked to review campaigns via screen share