Project Description

Meta Ads Specialist for Early-Stage AI SaaS (LawTech / Voice AI)

We are launching LawBot, an AI voice platform for law firms that automates calls, client qualification, consultation booking, call routing, and front desk tasks. While the product is still in development, we are preparing for paid acquisition testing and need an experienced Meta Ads specialist to help drive early demo bookings.

Scope of Work:

Set up and manage Meta ad campaigns from scratch
Test messaging, hooks, and creative angles to optimize performance
Collaborate on creative direction and funnel flow
Analyze campaign results and iterate quickly
Identify strategies that drive qualified demo bookings

Context:

Early-stage testing; the product is not fully live
Working with landing pages, demo/call recordings, and booking/waitlist flows
Focus is on experimentation, learning, and rapid optimization rather than scaling

Requirements:

Experience with SaaS, B2B, or lead generation campaigns
Strong understanding of offer positioning and messaging, not just ad execution
Comfortable operating in a fast-moving, low-structure environment
Ability to make strategic decisions and adapt campaigns based on results

Engagement Details:

Remote, flexible arrangement
Short-term testing project with potential for ongoing work based on results