Project Description

We’re looking for a social media specialist to set up and launch the initial social media presence for RAMS AI, a construction tech SaaS platform that generates RAMS (Risk Assessments and Method Statements) using AI. This is a one-off project with potential for ongoing monthly management.

Scope of Work:

Social Media SetupCreate and optimise LinkedIn, Instagram, TikTok profiles
Ensure consistent branding and messaging targeting construction professionals
Content Creation10 LinkedIn posts, 5 Facebook posts (repurposed for Instagram)
Content includes industry insights, safety tips, problem/solution posts, and product introductions
Short-Form Video Content5 short videos for LinkedIn, Instagram Reels, TikTok

Examples: time-saving features, product walkthroughs, safety insights
Audience Growth StrategyOutline strategies to reach construction companies, groups, and health & safety professionals
Focus on relevant audience growth rather than vanity metrics

Deliverables:

Fully set up and optimised social profiles
10 LinkedIn posts, 5 Facebook posts
5 short-form videos
Repurposed content for Instagram/TikTok
Basic audience growth strategy

Requirements:

Experience with social media for B2B or SaaS
Ability to create engaging, professional content for construction professionals
Video creation and repurposing skills